Seeds CEO Explores How Investor Expectations Transform Advice
Ryan Nauman hosts Zephyr’s Adjusted for Risk podcast from Lake Tahoe and welcomes Zach Conway, CEO of Seeds, to discuss how evolving investor expectations are reshaping wealth management. Conway explains he founded Seeds after seeing a disconnect between advisors’ strong client discovery and the shallow, product-centered approach often used in investment management, alongside inefficient, fragmented portfolio operations. They discuss rising demands for personalization, transparency, values-based investing, and broader solution sets such as direct indexing and alternatives, plus the need to deliver these in unified, scalable UMAs. Conway argues the industry’s biggest threat is its own reputational and process failures more than AI, while noting technology must help advisors provide a better human-led experience. He outlines how Seeds supports deeper investor understanding, proposal creation, and automated implementation, trading, tax-loss harvesting, rebalancing, and cash management.
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Learn more about Seeds here.
00:00 Podcast Kickoff
01:09 Meet Zach Conway
01:40 What Seeds Does
03:18 Why Zach Started Seeds
08:21 Industry DNA Shift
10:55 SpaceX Expectations Example
13:51 Modern Investor Experience
18:13 Human Advisor vs Apps
20:53 Meeting Expectations Today
27:19 AI Balance and Risks
32:34 Scaling New Products
37:08 Biggest Threat Is Us
40:21 How Seeds Helps Advisors
42:45 Where to Learn More
43:02 Final Thanks and Outro
