Pepperstone Names Reed Sayer as New Head of UK | LeapRate
Pepperstone confirmed on Friday the appointment of Reed Sayer as its new Head of UK.
Sayer joins from XTB, where he spent more than ten years building his career, most recently holding the position of Head of UK Sales.
Over the course of his decade-plus tenure in financial services, he is said to have developed in-depth expertise in online trading and financial markets and is well regarded for his client-focused approach and commercial understanding.
In his new position, Sayer will lead the UK arm’s growth agenda, oversee client relationships, and advance the company’s expansion plans in the domestic market.
“This is a really exciting moment for Pepperstone’s UK business, and I’m thrilled to be part of it. There’s a brilliant team here, and I can’t wait to bring my experience to the table and help take things to the next level,” commented Sayer.
Marc Boever, who leads Pepperstone’s operations across EMEA, welcomed the appointment, pointing to Sayer’s proven commercial track record and established reputation within UK trading circles as key assets for the business going forward.
The timing of the hire is notable, arriving shortly after Pepperstone’s UK division earned top honors across several categories in the Investment Trends Leveraged Trading Report 2026, including first-place rankings for value for money and spreads. The appointment also follows a strong financial year for the UK unit, which saw profit before tax nearly double.
