OCBC deepens next-generation wealth franchise with expansion of GENesis programme
OCBC has expanded its invite-only GENesis programme to include the children of high-net-worth customers in Hong Kong. Now in its third year, the exclusive programme has grown steadily since its inception with 27 participants from Singapore, Malaysia, Indonesia and Hong Kong. More than half of this year’s cohort come from families where at least one parent is a business owner.
Equipping the next generation with entrepreneurial skills to succeed
Recognising the role that the next generation will play in stewarding family wealth, the GENesis programme places a strong emphasis on entrepreneurship and lays a foundation for family conversations around succession and legacy planning. Since wealth transfer conversations often deepen when children are in university or entering the workforce, the programme is tailored to participants between the ages of 18 and 25 years old.
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According to OCBC, the programme this year offers participants deeper insights into their personal strengths, networking opportunities with business leaders and foundational knowledge in financial planning. For the first time, OCBC has also partnered with the Singapore Management University Executive Development to offer participants certification in a one-day “Entrepreneurship and Innovation Essentials” course, where participants learn entrepreneurial frameworks for innovation.
Enabling next-generation business owners to build a regional network
The inclusion of Hong Kong strengthens GENesis as a regional platform, bringing together the next generation of high-net-worth families from OCBC’s key markets including Singapore, Malaysia and Indonesia. The programme facilitates cross-border networking, ideas exchange and exposure to diverse perspectives on wealth, entrepreneurship and business leadership. GENesis has grown into a distinctive programme that prepares high-net-worth families’ next generation to navigate wealth and legacy transitions.
Susan Tan, Head of Segment, OCBC, said: “Often, our high-net-worth customers are concerned about wealth creation, preservation, succession and legacy planning. Many GENesis participants, who come from business-owning families, may one day assume leadership roles within the family business or start their own ventures. By exposing them to entrepreneurship and financial literacy concepts earlier, we want to give them the confidence to navigate the worlds of business and finance, imparting relevant skills so that they do not have to start from scratch, or figure everything out alone.”
