Half of Canadians say their pay isn’t keeping up with inflation

Incomes are improving for some, though the study found the gains have yet to translate into broad relief.  

One-quarter of consumers reported higher household income over the past three months, up six points from a year ago, and 24 percent said their finances were better than expected so far this year, the highest reading TransUnion recorded over the past year. 

The share describing their finances as worse than planned eased to 36 percent from 40 percent. 

Many Canadians “are beginning to see improvements in their financial outlook” and have adjusted to sustained uncertainty, said Fabian, TransUnion Canada’s senior director of financial services research and consulting.  

They keep deciding “through an affordability lens,” he said, and are growing “more intentional with how they spend, borrow and manage their financial health” in a higher-cost environment. 

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