E*TRADE from Morgan Stanley Rolls Out Crypto Spot Trading | LeapRate
E*TRADE from Morgan Stanley has completed the rollout of spot trading in digital assets, allowing eligible clients to buy, sell, and hold Bitcoin, Ethereum, and Solana directly on its platform. The service is offered in partnership with Zero Hash, a digital asset infrastructure provider, through a linked account at a competitive rate of 50 basis points. Clients will also be able to view their crypto holdings alongside traditional investments, with transfer functionality expected later this year.
The launch is part of a broader set of platform upgrades from E*TRADE. These include a new Guided Retirement Planning experience built on Morgan Stanley’s Goals Planning System, fractional share trading across all E*TRADE platforms, and a modernized IPO Center with added educational resources. Power E*TRADE Pro, the firm’s desktop platform for active traders, also received several enhancements, including a persistent Ticker Tape, upgraded Order Tools, a refreshed news feed, dynamic column sorting, and new display options such as a high-contrast Midnight theme.
Chad Turner, Head of Morgan Stanley Wealth Management Platforms, said the crypto rollout advances the firm’s digital assets strategy while integrating new capabilities for clients. Matt Jones, Head of E*TRADE from Morgan Stanley, added that clients increasingly want to invest, trade, bank, and plan for the future all in one place.
According to a recent Morgan Stanley Wealth Management Pulse Survey, trust in an established company was the top factor investors consider when choosing a crypto trading platform. Digital asset services are set to transition to Morgan Stanley Digital Trust, National Association, once formed. More information is available at etrade.com/crypto.
