Cheaper home markets lead Canada in AI-written property listings
The geographic breakdown tells a pointed story. Calgary, one of Canada’s more accessible major housing markets, topped the national list, with approximately 70% of its listings flagged as likely AI-generated, while Montreal registered the smallest share at just 7%.
In English Canada, Vancouver, where average home prices remain among the highest in the country, recorded only 31% of listings as likely AI.
The pattern suggests that in markets where margins are tighter and listing volumes are higher, realtors may be leaning more heavily on automation to manage workload, a dynamic with direct implications for buyers who cannot afford mistakes in a competitive search.
What AI listings look like and why it matters
For-sale listings showed a higher rate of AI adoption than rentals, with 41% of sales listings flagged as computer-written compared to 21% of rental ads.
Michael Fraiman, a researcher at Originality.ai who co-authored the study, noted that AI writing tends to follow a recognisable pattern.
