Big Brands Have a New Secret Weapon for Sales: Their Own Employees

Companies are spending more of their marketing budgets turning store staff and micro-creators into brand ambassadors—and it’s outperforming traditional mega-influencers.

Companies are spending more of their marketing budgets turning store staff and micro-creators into brand ambassadors—and it’s outperforming traditional mega-influencers.
The Baldwins have once again pulled their longtime Hamptons property off the market—just weeks after trimming $1 million off its asking price and revealing they would be spending the summer in Spain.
Kristin Milchanowski shared some of the ways her team is working toward a return on AI and making models more trustworthy at American Banker’s Digital Banking Conference.
Key Points The stock’s rapid run-up has given it an outsize weighting in the Dow. Caterpillar and Goldman Sachs are by far the heaviest-weighted Dow components. The company may want to wait until after the next cyclical slowdown to issue a stock split. 10 stocks we like better than Caterpillar › Caterpillar (NYSE: CAT) is…
BEIJING, July 27, 2026 /PRNewswire/ — The year 2026 marks the 105th anniversary of the founding of the Communist Party of China (CPC). Recently, Global Times reporters traveled to the Gobi Desert, snow-covered plateaus and remote mountain regions to document three livelihood projects that may appear financially unviable: subsidized slow trains serving farmers across the vast…
Shares of the iShares Semiconductor ETF (SOXX 0.04%) were up 112.8% in the first half of 2026, according to data from S&P Global Market Intelligence. Investors are betting big on the sector as a “picks and shovels” play for the artificial intelligence (AI) infrastructure cycle, which is now getting supercharged by the recent surge in…
Microsoft Corp. said its carbon emissions climbed 25% in 2025, making it the latest technology company to report a setback in its efforts to erase emissions amid heavy spending on artificial intelligence data centers. The company emitted 20 million metric tons of carbon dioxide equivalent in 2025, up from 16 million metric tons the prior…