Big Brands Have a New Secret Weapon for Sales: Their Own Employees

Companies are spending more of their marketing budgets turning store staff and micro-creators into brand ambassadors—and it’s outperforming traditional mega-influencers.

Companies are spending more of their marketing budgets turning store staff and micro-creators into brand ambassadors—and it’s outperforming traditional mega-influencers.
Investor Michael Burry, who gained fame from the movie The Big Short for his prescient call on the housing market collapse, has not shied away from his bearish view on AI and several prominent AI stocks. Among the stocks Burry is short on are Nvidia (NVDA -2.35%), Palantir Technologies (PLTR +0.82%), and Tesla (TSLA -1.58%)….
In mid-July, Kalshi received approval from regulators to list a new type of event contract that would let anyone wager on flight cancellations. The plan, however, was promptly blasted by social media users who warned that troublemakers could seek to force an airport shutdown in order to make their bet pay off. In response, Kalshi…
Open banking has been discussed as another way to move money, where debate over who controls the data that makes those payments possible is giving way to how that data is delivered, who bears the cost of maintaining secure application programming interfaces (APIs), and whether every data request should be treated equally. Those questions are…
When it comes to retirement finances, there’s a new kid on the block that advisers will gradually need to get their heads around. And it’s one that the Government is increasingly keen to promote. But, pensions being pensions, even the name of the product seems designed to confuse. The product I am talking about is…
Many salaried employees assume that if no tax is deducted while withdrawing their EPF, the money is automatically tax-free. However, tax experts say that is one of the biggest misconceptions around EPF withdrawals. Suvarna Mishra, HR Director at Pluxee India, mentioned that understanding the distinction between TDS and actual tax liability is crucial before making…
Younger generations are driving a shift in the UK from saving to investing, according to Vanguard’s inaugural ‘British Money Mindset’ report. The study found that more than a third (37%) of Gen Z investors took their first step into investing within the past two years, contributing £25bn in new investor inflows. A third (33%) of…