NIQ Expands GenAI Capabilities Across gfknewron, Turning Trusted Intelligence into Decisions Faster

Smart Insights helps organizations overcome several common challenges, including information overload, lengthy manual analysis, limited analytics resources, and difficulty sharing insights across teams. It enables users to quickly understand what is happening in their data and why it matters.

Smart Insights analyzes large volumes of data and generates concise summaries highlighting key developments, trends and opportunities. This reduces the time needed to identify meaningful insights and helps teams act more quickly and confidently.

Smart Insights can analyze a wide range of market intelligence data within gfknewron, including market performance, sales trends, product segments, channels, regions, consumer insights and supply chain information.

Depending on the workflow, Smart Insights can analyze up to four years of trended sales and market data, helping users quickly identify long-term trends, shifts in performance and emerging growth opportunities.

Smart Insights is designed for a broad range of users, including business leaders, product managers, sales teams, marketing professionals, analysts, insights teams and other decision-makers who need faster access to actionable intelligence.

No. Smart Insights is designed to augment human expertise, not replace it. It helps users quickly identify key patterns and areas for further investigation, enabling analysts and business teams to focus on strategic decision-making rather than manual data exploration.

Smart Insights translates NIQ’s rich and comprehensive datasets into easy-to-understand narratives and summaries, making sophisticated market intelligence accessible to users regardless of their level of analytical expertise.

Yes. Smart Insights includes capabilities that allow users to easily incorporate AI-generated summaries into presentations, reporting workflows and business communications, making it easier to align teams around key findings.

Traditional reporting tools typically require users to manually explore data, build analyses and identify patterns themselves. Smart Insights surfaces key trends and developments, helping users get to the “so what” faster and focus on action rather than analysis.

Smart Insights is part of NIQ’s broader effort to embed AI-powered capabilities throughout its technology ecosystem. By combining trusted data, advanced analytics and AI, NIQ is helping clients unlock greater value from their data and make faster, more confident business decisions.

Yes. Smart Insights is powered by NIQ’s trusted market intelligence, consumer and supply chain datasets. The capability combines NIQ’s data expertise with AI-driven analysis to deliver contextual, evidence-based insights.

Smart Insights is designed to help users identify and interpret trends quickly, but as with any AI-enabled capability, outputs should be reviewed and validated before being used in business decisions or external communications. Users can always access the underlying data to support their analysis.

Smart Insights is available within the gfknewron platform and is being expanded across Market, Supply Chain and Consumer workflows. Availability may vary depending on subscription type, market coverage and solution package.

NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Our global reach spans over 90 countries, covering approximately 85% of the world’s population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers The Full View^™.

For more information, visit www.niq.com.

Forward-Looking Statement Disclaimer

This press release about the expansion of AI-powered Smart Insights across NIQ’s gfknewron platform may contain forward-looking statements regarding anticipated product capabilities and future development plans. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as ‘will’ and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.

All product and company names are trademarks^™ or registered^® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

© 2026 Nielsen Consumer LLC. All Rights Reserved.

https://www.businesswire.com/news/home/20260724011777/en/