10 reasons every Canadian broker should be at MortgageFest Canada in 2026

Featuring Jake Bannister, senior regional sales manager for Western Canada at Glasslake Funding, the session addresses credit, income, and debt-servicing complexities that sit between traditional prime underwriting and the alt-B market.

Communication strategies that close deals

Denise Laframboise, mortgage broker and principal of Laframboise Mortgage in Canada, leads a Day 1 Insights Stage session on how top-performing brokers structure client conversations from hesitation to commitment — with practical techniques for handling objections, shifting the conversation from rate to value, and keeping clients confident enough to act.

In a competitive environment where the difference between winning and losing a deal often comes down to delivery, the session addresses a skill gap that volume alone cannot fix.

Business-building for the long term

Across both days, several sessions address the structural health of brokers’ businesses rather than just their deal flow.

A Day 2 session on succession planning examines the key drivers of value in a mortgage book, including renewal ratios, trailer income, client data quality, and documented processes, and how to prepare for sale, partnership, or transition three to five years out.