Nubank has appointed Livia Chanes to the newly created position of chief executive officer for Latin America, according to a Wednesday (July 15) Bloomberg report. Chanes, who has served as the firm’s Brazil CEO since 2024, will now oversee regional operations as the company intensifies its international growth strategy.
Under the new structure, the country managers for Mexico and Colombia—Armando Herrera and Marcela Torres, respectively—will report directly to Chanes. The move is designed to streamline the exchange of successful strategies from the firm’s mature Brazilian market to its newer territories.
“My commitment is to ensure that Mexico and Colombia benefit from everything we’ve built in Brazil,” Chanes said in a statement. “We’re already the largest private financial institution by number of customers in Brazil, but we know we still have enormous opportunities to grow across our different segments. That remains our priority as a company.”
The leadership change is part of a broader management realignment at the FinTech. Earlier this week, Rob Livingston assumed an expanded role as chief financial officer, a move expected to lead to the creation of local CFO positions. These shifts follow the establishment of a global marketing post earlier this year.
Chanes joined Nubank in 2020 and has been a key figure in the company’s recent scaling efforts. The firm was granted a banking license in Mexico last week and is currently seeking a U.S. banking license, which Bloomberg reports could be issued in early 2027.
Nubank said that with more than 15 million customers, it will become the largest digital bank in Mexico.
“The authorization we receive and the growth we have achieved confirm that this model works and has the potential to transform the relationship millions of people have with their money,” Nubank Founder and Global CEO David Vélez said in last week’s release.
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