Base Markets CEO on Building a Client-First Brokerage
Can a new broker stand out in one of the world’s most competitive industries without relying on bonuses, flashy marketing or expensive promotions?
In this interview with Yam Yehoshua, Chief Editor at Finance Magnates, Alex Kolpokchi, Co-Founder and CEO of Base Markets, explains why he believes the answer is yes.
Drawing on more than a decade of experience at leading brokers including IG and Pepperstone, Kolpokchi shares how those experiences shaped the vision behind Base Markets and why the company is taking a different path from many firms entering the retail trading market.
From Industry Experience to Building Base Markets
Kolpokchi’s career began at IG in London before moving to Pepperstone, where he spent several years helping grow the business, most recently leading operations across the Middle East.
Rather than creating “just another broker,” he saw an opportunity to build a company around long-term trust and professionalism.
“I felt like I could set up a broker that’s not just yet another broker that does the same thing that everyone else is doing.”
According to Kolpokchi, the goal is to build a business with strong values from day one, focusing on credibility instead of short-term marketing tactics.
A Different Approach to Winning Clients
The retail trading industry is highly competitive, with many brokers competing through promotions, bonuses and aggressive acquisition campaigns.
Base Markets is taking a different route.
Instead of investing heavily in attention-grabbing campaigns, the company says it prefers to keep costs low and pass that value back to clients through better trading conditions and execution.
“We’re really trying to build something that’s credible and puts the value that clients get first.”
The company describes itself as a “no-nonsense broker,” aiming to attract traders who value execution quality, pricing and service over promotional offers.
Building the Platform Around Real Client Feedback
Rather than launching with a full marketing campaign, Base Markets spent its first months operating quietly while collecting feedback from early clients.
This soft launch allowed the team to identify improvements based on real trading activity instead of internal testing alone.
Kolpokchi believes this approach has helped refine both the platform and the client experience before expanding to a wider audience.
What Does Trust Really Mean?
Trust is one of the industry’s most frequently used words, but Kolpokchi believes it comes down to something simple.
“Trust is really just doing what you said you would do.”
He argues that brokers should avoid making promises they cannot keep and instead communicate clearly with clients about what is possible.
The same philosophy applies to execution quality and customer service, where consistency matters more than marketing claims.
Keeping the Human Touch
As more financial firms introduce automation and AI-powered support, Base Markets wants to maintain direct relationships with clients.
Kolpokchi says clients should be able to speak to real people rather than navigating multiple automated systems before receiving help.
He also emphasises that commercial flexibility remains important, especially during the company’s early growth stage, allowing the business to respond to client requests and new ideas quickly.
Long-Term Growth Over Short-Term Success
When asked why Base Markets will still be around years from now, Kolpokchi pointed to three key areas:
-
An experienced leadership team with backgrounds at established brokers.
-
Long-term financial backing from an investment fund.
-
A clear strategy focused on credibility rather than rapid expansion.
The company also plans to strengthen its regulatory position by obtaining additional licences while gradually expanding into new investment products as client demand grows.
Rather than adding products simply to follow market trends, Kolpokchi says every new offering should solve a real client need.
What’s Next for Base Markets?
While the immediate priority is completing its public launch, the company’s longer-term plans include:
-
Expanding its regulatory footprint.
-
Growing its product offering.
-
Building a broader investment ecosystem.
-
Continuing to strengthen its reputation through transparency and service.
For Kolpokchi, sustainable growth comes from consistently delivering what clients expect rather than chasing quick wins.
Want the Full Story?
This article covers only part of the discussion.
Watch the full interview to hear:
-
Why does Alex believe many brokers have lost sight of what clients actually value?
-
How did feedback from the company’s first clients shape the final product?
-
What are Base Markets’ plans for regulation, product expansion and long-term growth?
▶ Watch the full interview with Alex Kolpokchi as he shares his views on building a client-first brokerage, creating long-term trust, and why he believes the industry needs a stronger focus on credibility over marketing noise.
Can a new broker stand out in one of the world’s most competitive industries without relying on bonuses, flashy marketing or expensive promotions?
In this interview with Yam Yehoshua, Chief Editor at Finance Magnates, Alex Kolpokchi, Co-Founder and CEO of Base Markets, explains why he believes the answer is yes.
Drawing on more than a decade of experience at leading brokers including IG and Pepperstone, Kolpokchi shares how those experiences shaped the vision behind Base Markets and why the company is taking a different path from many firms entering the retail trading market.
From Industry Experience to Building Base Markets
Kolpokchi’s career began at IG in London before moving to Pepperstone, where he spent several years helping grow the business, most recently leading operations across the Middle East.
Rather than creating “just another broker,” he saw an opportunity to build a company around long-term trust and professionalism.
“I felt like I could set up a broker that’s not just yet another broker that does the same thing that everyone else is doing.”
According to Kolpokchi, the goal is to build a business with strong values from day one, focusing on credibility instead of short-term marketing tactics.
A Different Approach to Winning Clients
The retail trading industry is highly competitive, with many brokers competing through promotions, bonuses and aggressive acquisition campaigns.
Base Markets is taking a different route.
Instead of investing heavily in attention-grabbing campaigns, the company says it prefers to keep costs low and pass that value back to clients through better trading conditions and execution.
“We’re really trying to build something that’s credible and puts the value that clients get first.”
The company describes itself as a “no-nonsense broker,” aiming to attract traders who value execution quality, pricing and service over promotional offers.
Building the Platform Around Real Client Feedback
Rather than launching with a full marketing campaign, Base Markets spent its first months operating quietly while collecting feedback from early clients.
This soft launch allowed the team to identify improvements based on real trading activity instead of internal testing alone.
Kolpokchi believes this approach has helped refine both the platform and the client experience before expanding to a wider audience.
What Does Trust Really Mean?
Trust is one of the industry’s most frequently used words, but Kolpokchi believes it comes down to something simple.
“Trust is really just doing what you said you would do.”
He argues that brokers should avoid making promises they cannot keep and instead communicate clearly with clients about what is possible.
The same philosophy applies to execution quality and customer service, where consistency matters more than marketing claims.
Keeping the Human Touch
As more financial firms introduce automation and AI-powered support, Base Markets wants to maintain direct relationships with clients.
Kolpokchi says clients should be able to speak to real people rather than navigating multiple automated systems before receiving help.
He also emphasises that commercial flexibility remains important, especially during the company’s early growth stage, allowing the business to respond to client requests and new ideas quickly.
Long-Term Growth Over Short-Term Success
When asked why Base Markets will still be around years from now, Kolpokchi pointed to three key areas:
-
An experienced leadership team with backgrounds at established brokers.
-
Long-term financial backing from an investment fund.
-
A clear strategy focused on credibility rather than rapid expansion.
The company also plans to strengthen its regulatory position by obtaining additional licences while gradually expanding into new investment products as client demand grows.
Rather than adding products simply to follow market trends, Kolpokchi says every new offering should solve a real client need.
What’s Next for Base Markets?
While the immediate priority is completing its public launch, the company’s longer-term plans include:
-
Expanding its regulatory footprint.
-
Growing its product offering.
-
Building a broader investment ecosystem.
-
Continuing to strengthen its reputation through transparency and service.
For Kolpokchi, sustainable growth comes from consistently delivering what clients expect rather than chasing quick wins.
Want the Full Story?
This article covers only part of the discussion.
Watch the full interview to hear:
-
Why does Alex believe many brokers have lost sight of what clients actually value?
-
How did feedback from the company’s first clients shape the final product?
-
What are Base Markets’ plans for regulation, product expansion and long-term growth?
▶ Watch the full interview with Alex Kolpokchi as he shares his views on building a client-first brokerage, creating long-term trust, and why he believes the industry needs a stronger focus on credibility over marketing noise.
