Wisconsin asset manager enters Canadian ETF market with new US equity funds
“As a firm with longstanding relationships in both Canada and the US, Madison Investments has always strived to deliver our actively-managed, risk-conscious investment strategies in a way that works best for our clients,” said Steven Carl, Chair of the Executive Committee at Madison Investments. “The launch of ETFs in Canada represents an important milestone for our firm and reinforces our commitment to serving Canadian investors with the same disciplined investment approach that has guided Madison Investments for decades.”
Founded in 1974 and headquartered in Madison, Wisconsin, Madison Investments manages roughly US$28 billion in assets as of March 31, 2026, across fixed income, equity, covered call, multi-asset, insurance, and credit union strategies in the US. Its investment approach is guided by what the firm calls its Participate and Protect philosophy. MAM and Madison Investment Advisors, LLC are both registered with the US Securities and Exchange Commission.
