Why Criteo Stock Was on Fire This Week
French adtech company Criteo (CRTO 1.12%) was the subject of some fairly robust takeover speculation this week, and opportunistic investors piled into it on the hopes it would sell for a substantial premium. The in-demand shares were rising by almost 20% week-to-date as of early Friday morning, according to data compiled by S&P Global Market Intelligence.
An apparent buyout bid
That kicked off Monday afternoon, when Bloomberg published an article stating that investment firms Vista Equity Partners and Quinti Capital Partners were trying to acquire Criteo.
Image source: Getty Images.
Citing unnamed “people familiar with the matter,” the news agency wrote that the two firms recently submitted a buyout offer valuing Criteo at more than 50% of its typical closing share price over the past few weeks.
Those sources added that Criteo management was still mulling over how to respond to the bid. Those people added that there is no guarantee a deal will be consummated. Bloomberg pointed out that the niche tech company has been approached by would-be suitors before.
None of the three businesses mentioned in the article has yet commented publicly on it.
Today’s Change
(-1.12%) $-0.26
Current Price
$22.88
Key Data Points
Market Cap
Day’s Range
$22.50 – $23.24
52wk Range
$15.57 – $26.52
Volume
472.9K
Avg Vol
354.6K
Gross Margin
53.96%
A history of saying no
Piecing this together, I’d say it’s likely Criteo is expecting a sky-high premium for any buyout offer to have a fighting chance. While that dangles the possibility of a blowout deal showering shareholders with riches, I’d caution that management has rebuffed takeover bids before, so it’s entirely realistic that it’ll do so again.
Investing in this stock now is risky, then, especially if these apparent suitors end up empty-handed.
