National Bank makes its boldest Western Canada wealth bet yet
With the Bank of Canada widely expected to hold its overnight rate at 2.25% for the sixth consecutive time on July 15, balancing an inflation rate that climbed to 2.8% in April against GDP growth of only 0.5%, lenders are sharpening their focus on fee-generating wealth services that are less sensitive to rate cycles.
Expanding the wealth platform
Founded in 2005 and headquartered in Vancouver with an additional office in Kelowna, Truvera Trust Corporation specialises in estate and trust administration, providing professional fiduciary services, including executor and trustee services, to individuals, families, executors, and beneficiaries across British Columbia.
“This acquisition is an important step in strengthening our presence in Western Canada and bringing trust and estate expertise closer to our clients,” Marie-Soleil Lemieux, president and chief executive officer of National Bank Trust, said.
“Together, we are enhancing our ability to deliver integrated, high-value solutions while continuing to build an organization that supports our clients’ evolving wealth and succession needs.”
Don Woods, CEO of Truvera Trust Corporation, said the partnership will allow his firm to scale its existing client model.
