How big can prediction markets get when the World Cup drives the betting?
Its rankings-based model gave France a 24.5 percent chance of winning, against 31.5 percent in sportsbook odds and 34.1 percent in prediction markets, while Argentina drew 25.2 percent in the model but about 16 percent across both markets.
In Canada, operators reported sharp increases in activity.
BetMGM said bets placed per match in Canada rose 71 percent and handle, the total amount wagered, climbed 73 percent this World Cup compared with the 2022 tournament in Qatar, its chief revenue officer, Matt Prevost, told CBC News.
Across all venues worldwide, Macquarie estimated World Cup betting could exceed US$50bn this year, a 43 percent increase on 2022, as reported by the FT.
Canadian regulators are weighing tighter rules.
