Dubai DET partners with Julius Baer to support global investors

Julius Baer (Middle East) has entered an agreement with Dubai’s Department of Economy and Tourism (DET) to help overseas investors, business owners and family offices set up or broaden their activities in the emirate.
The partners seek to create more formal routes for family offices, entrepreneurs and ultra-high-net-worth individuals within the framework of the Dubai Economic Agenda, D33.

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Julius Baer head of Region Emerging Markets Rahul Malhotra said: “Dubai has earned its place as one of the world’s leading hubs for wealth management, and that is a view Julius Baer has held, and acted on, for more than two decades. Our long-standing presence here gives us a depth of market knowledge that allows us to respond confidently to clients when they are assessing where to base their wealth, their businesses, and their families.
“Our structural confidence in this market has not wavered, and this partnership with DET is a natural extension of the commitment Julius Baer has demonstrated here from the very beginning.”
The Julius Baer international network covers more than 25 countries and 60 locations.
The bank reported assets under management of SFr547bn ($666.9bn) at the end of June 2026.
DET said the alliance is intended to help global investors understand Dubai’s economic direction, engage with its ecosystem, and assess it for wealth and enterprise expansion.
Dubai Economic Development Corporation (DEDC), the economic development arm of DET, CEO Hadi Badri said: “Dubai’s sustained growth as a global hub for wealth, and investment reflects visionary leadership, policy stability, and long-term economic planning.
“Our partnership with Julius Baer strengthens our ability to convert strategic interest into structured establishment and investment outcomes.”
In the first half of 2026, Julius Baer’s profit more than doubled on sustained money inflows, rebounding from prior-year losses linked to credit provisions and a Brazilian divestment.
The Swiss wealth manager reported IFRS net profit of SFr673m for the six months to June, up 128% from SFr295m in the first half of 2025.