Webull’s Newest Product Has a Two-Year-Old Rival
Webull launched Managed Bond Portfolios today (Monday), handing
its advisory arm discretion to buy and hold individual bonds on behalf of
retail clients. The company built the service on technology from Moment, a New
York fixed-income software firm, and is offering it only to U.S. investors.
Two strategies are available at launch. Enhanced Cash holds
U.S. Treasury securities maturing within two years, takes a $500 minimum and
charges 15 basis points a year.
High Income spreads money across investment-grade and
high-yield debt, requires $2,000 and costs 30 basis points. Webull said the
strategy aims for annualized income above 6% over time, which is a target and
not a guarantee.
Webull said individually managed bond portfolios have
historically required minimums of $250,000 or more, with annual management fees
of 0.50% to 1.00%. The company did not disclose where those figures come from.
Clients cannot choose their own bonds under either strategy.
Webull Advisors decides what to buy, when to sell and how to reinvest, so both
accounts are discretionary rather than self-directed.
That is a different proposition from the corporate bond
trading Webull switched
on in October 2025, where customers place their own orders at a 0.10%
spread with a $10 per-trade minimum.
Matt Peterson, Webull’s head of fixed income
Many retail investors “still don’t have the time,
knowledge, or desire” to build bond portfolios themselves, said Matt
Peterson, Webull’s head of fixed income.
Rival Platforms Have Sold Automated Bond Products Since
2024
Wealthfront started its Automated Bond Ladder in May 2024,
which buys and rolls individual Treasury bills and notes on the client’s behalf
but goes no further out the credit curve than government paper.
Its terms are close to Webull’s cheaper option: a $500
initial deposit and a 0.15% annual advisory fee, cut from 0.25% in June 2025.
Public.com rolled
out a bond account in 2024 holding a fixed basket of corporate bonds at a
$1,000 minimum, though investors opt into the basket themselves rather than
handing over discretion.
In Europe, Trade Republic began
selling bond ETFs in October 2025 from EUR 1, giving clients fund exposure
instead of the individual securities and defined maturity dates Webull is
selling.
Moment Supplies the Engine Behind the Accounts
Moment has been inside Webull’s stack before. The two firms worked
with Apex Fintech Solutions in 2024 to cut fractional bond orders on the
platform to $100.
Founded by former Citadel Securities quantitative traders,
Moment sells fixed-income trading, portfolio construction and operations
software to brokers and wealth managers. It raised $78 million in a Series C
round led by Index Ventures in May, taking total funding to $134 million.
Managed bond portfolios have “always been locked inside
systems built for the wealthiest investors,” said Ammer Soliman, Moment’s
chief operating officer and co-founder.
Fixed Income Joins a Fast-Moving Product Roadmap
Webull previewed managed bond portfolios at a mid-year
investor event in New York on June 30, alongside an AI portfolio tool and wider
private-market access through special purpose vehicles. Monday’s launch is the
first of those items to ship.
The company has run a steady release schedule this year,
adding mutual
funds inside IRA accounts in June.
Last week it put
event contracts into its paper trading environment. Sara Schwartz, chief
executive of Webull Advisors, called the new service “bond portfolio
management that’s historically been reserved for high-net-worth clients.”
Webull reported first-quarter revenue of $159.9 million, up
36% year-over-year, alongside a
net loss of $21.7 million as operating expenses rose 68%. Customer assets
stood at $28.5 billion at the end of June, across 5.1 million funded accounts.
Webull launched Managed Bond Portfolios today (Monday), handing
its advisory arm discretion to buy and hold individual bonds on behalf of
retail clients. The company built the service on technology from Moment, a New
York fixed-income software firm, and is offering it only to U.S. investors.
Two strategies are available at launch. Enhanced Cash holds
U.S. Treasury securities maturing within two years, takes a $500 minimum and
charges 15 basis points a year.
High Income spreads money across investment-grade and
high-yield debt, requires $2,000 and costs 30 basis points. Webull said the
strategy aims for annualized income above 6% over time, which is a target and
not a guarantee.
Webull said individually managed bond portfolios have
historically required minimums of $250,000 or more, with annual management fees
of 0.50% to 1.00%. The company did not disclose where those figures come from.
Clients cannot choose their own bonds under either strategy.
Webull Advisors decides what to buy, when to sell and how to reinvest, so both
accounts are discretionary rather than self-directed.
That is a different proposition from the corporate bond
trading Webull switched
on in October 2025, where customers place their own orders at a 0.10%
spread with a $10 per-trade minimum.
Matt Peterson, Webull’s head of fixed income
Many retail investors “still don’t have the time,
knowledge, or desire” to build bond portfolios themselves, said Matt
Peterson, Webull’s head of fixed income.
Rival Platforms Have Sold Automated Bond Products Since
2024
Wealthfront started its Automated Bond Ladder in May 2024,
which buys and rolls individual Treasury bills and notes on the client’s behalf
but goes no further out the credit curve than government paper.
Its terms are close to Webull’s cheaper option: a $500
initial deposit and a 0.15% annual advisory fee, cut from 0.25% in June 2025.
Public.com rolled
out a bond account in 2024 holding a fixed basket of corporate bonds at a
$1,000 minimum, though investors opt into the basket themselves rather than
handing over discretion.
In Europe, Trade Republic began
selling bond ETFs in October 2025 from EUR 1, giving clients fund exposure
instead of the individual securities and defined maturity dates Webull is
selling.
Moment Supplies the Engine Behind the Accounts
Moment has been inside Webull’s stack before. The two firms worked
with Apex Fintech Solutions in 2024 to cut fractional bond orders on the
platform to $100.
Founded by former Citadel Securities quantitative traders,
Moment sells fixed-income trading, portfolio construction and operations
software to brokers and wealth managers. It raised $78 million in a Series C
round led by Index Ventures in May, taking total funding to $134 million.
Managed bond portfolios have “always been locked inside
systems built for the wealthiest investors,” said Ammer Soliman, Moment’s
chief operating officer and co-founder.
Fixed Income Joins a Fast-Moving Product Roadmap
Webull previewed managed bond portfolios at a mid-year
investor event in New York on June 30, alongside an AI portfolio tool and wider
private-market access through special purpose vehicles. Monday’s launch is the
first of those items to ship.
The company has run a steady release schedule this year,
adding mutual
funds inside IRA accounts in June.
Last week it put
event contracts into its paper trading environment. Sara Schwartz, chief
executive of Webull Advisors, called the new service “bond portfolio
management that’s historically been reserved for high-net-worth clients.”
Webull reported first-quarter revenue of $159.9 million, up
36% year-over-year, alongside a
net loss of $21.7 million as operating expenses rose 68%. Customer assets
stood at $28.5 billion at the end of June, across 5.1 million funded accounts.
