Rapper Snow Tha Product Reveals Wild Amenities Found at Her L.A. Ranch
Rapper Snow Tha Product is an independent artist who has achieved mainstream success collaborating on blockbuster soundtracks like “The Hamilton Mixtape” and “Black Panther: Wakanda Forever”—but instead of being entrenched in Los Angeles like so many other musicians, she’s able to run her entire music business from an expansive ranch just outside of Burbank, CA.
Putting some distance between her home base and the hub of the music industry was a deliberate choice to protect her peace, while still keeping within close proximity to her career network, the Mexican-American performer reveals in the latest installment of Celebrity Sanctuary.
“Because I’m an independent artist, I chose this area because the music industry makes sense with L.A. … But we’ve all heard the stories about getting lost in the lifestyle, in the music industry,” she explains to Realtor.com® before sharing why the San Fernando Valley hit all the notes she was aiming for.
“Because I’ve always been a very family-oriented person and a Mexican, I felt like being in The Valley makes sense,” she says.
“It’s very centralized for a lot of different things, and I love the culture: There’s great tacos, there’s great food. I can go to a swap meet, be around a bunch of Mexican people, and then I can also go to L.A. and be in Hollywood and take my meetings.
“There’s obviously a lot of Mexican-Americans and Mexicans here. I love being around my people, so it’s nice,” she adds.
Living close to her culture keeps the bilingual rapper, who is known for the rapid-fire delivery of socially conscious lyrics, inspired to create art that uplifts her community.
“I definitely try to advocate for my people, for Latinos, for women, for queer people, for the communities that I represent and that I feel a lot of times have been underrepresented,” states the Latin Grammy nominee. “I happen to be [at] the intersection of a lot of that, and so I just try to keep in mind who I’m speaking to and what we’re trying to do.”
Though she also maintains a home in Mexico and is frequently away on tour, Snow has used the 4-acre property that houses seven buildings and her main home as the primary headquarters for herself, her family, and her creativity since purchasing the place in 2020.
Snow shares the four-bedroom, three-bathroom, Spanish-inspired main house that was built in the 1940s with her 15-year-old son and wife of one year. She says her “brother, cousin, aunt, and other family” members occupy living areas in some of the other units.
Keeping the integrity of the estate was important to the MTV VMA winner, so she maintained a lot of its original features during renovations that converted several buildings into working spaces, including a music studio, podcast studio, film set, and merchandise warehouse.
In this edition of Celebrity Sanctuary, Snow offers a backstage pass to the entire artistic oasis, but she emphasizes her preference for the fountain courtyard located in the middle of the ranch, which serves as her command center and necessary restorative space that keeps her creativity flowing.
I’ve always been a person that grew up more, like, ranch-style in Mexico. My family is from [a] small pueblo. We’re very, like, chickens and farm animals and growing our own food. I’ve always been, like, “One day that would be nice to have.” But, obviously in L.A., it’s very expensive to have a big property.
I got very lucky that at the right moment, my real estate agent was, like, “I want you to look at something that’s really random that came across my desk, but I just feel like it’ll make sense for you.”
I showed up and I was, like, “Dude, this is it.” I felt it in my heart as soon as I showed up. I really wanted it. There was a lot of upkeep and [my real estate agent] was, like, “This could be a lot of work if you’re not prepared.”
I was, like, “I know. I can see it, but I will figure it out.”
The whole property is 4 acres. There’s about seven buildings. My main house is four bedrooms, three bathrooms, and then there’s guesthouses and stuff like that. I liked that it was kind of separate.
I live with my wife and my son, and then my brother lives on the property, as well [as my] cousin, my aunt, just [a] couple family members that work with me. It’s a big place. I don’t want to live alone.
We have goats. The goat playpen is humongous, and the chicken coop is huge, too. We have a lot of property where it just gets to be farm. It reminds me of farm life in Mexico. I have lemons and oranges and tangerines and apples and pears.
I wish I was a better gardener, and I will continue trying my entire life, but just having that available to try to be as self-sufficient as I can is my goal.
We built a big warehouse to do filming and build sets and stuff. We built an ADU two-bedroom apartment. We rebuilt one of the houses to be a podcast studio and another room to be a streaming studio, and then another one of the buildings is a music studio. We have an area for all the merchandising. So the sales, the merch, everything is also on the property.
The gym is a very important part for me every day. All of us, we share a gym, and it keeps our mental health intact.
I have so many [sanctuaries] for different reasons.
I always … by the fountain or by the gym. People just know I’m here. It’s like a known thing. If they can’t find me, I’m here.
It has some Spanish tiles. It has brick all over. It has some rustic finishes. I like it that way. I don’t want it to look too modern. I really love the character of it. I feel like it’s hard to find places like this still intact, and when I bought it, I remember the old owner was like, “I want you to keep it.”
That’s why they chose me because, honestly, there was a lot of people that wanted to just bulldoze it, make it six lots, and I was, like, “I love it. I will love it forever. I will keep it how it is and just improve it a little bit.”
There’s a lot of palm trees. There’s a lot of bougainvillea. The bougainvillea was my grandma’s favorite, so I love when I moved here and how much bougainvillea it has and how resilient the bougainvillea is. Especially in California, it’s dry. There’s a lot of sun. It doesn’t need too much water, but it looks beautiful and it’s a pop of color and I love it.
I relate a lot to the bougainvillea, so the fact that there’s bougainvillea everywhere, it’s my favorite.
This area, for me, is the heart of the ranch. It’s so accessible to everything and everyone, while also being a little bit separated. I could take all my calls. I could pray. I could meditate. I could do whatever.
As an independent artist with no manager, with no label, it could be overwhelming, but when I do things from this place right here, I feel this overwhelming calm that I do feel like I could take a bunch of phone calls and a bunch of Zooms, and things that will ultimately be life-changing for me and for my family and for my fan base and for my culture.
I’ve made conversations happen from politicians to organizations to multibillion-dollar companies. This place just gives me such calm that I feel like I can talk to anyone. That connection, while also being an introverted person that obviously does everything from home because I’m just introverted, is such a powerful window to the world.
It’s like, from this little spot to the universe, anything can happen, and it really is felt here. For me, every hope and every dream and every inspiration that I can ever possibly have, I have it right here.
If you were to walk in my courtyard, you would see a very colorful wall on one side, which leads to a gym [and] a Narnia door that leads to a meditation place … where I don’t do any business.
The Narnia door, when you go out, there’s forest. I have a hammock over there. Being able to have different spaces and different areas, everybody just kind of has access to everyone, so we can work while also having places to completely go do your own thing.
It all kind of goes in a circle. Everywhere you walk, you will eventually end up back to the same area. I love how many entrances and exits it has, how open it is, while still having shade. I see everything here. I’ve seen squirrels. I’ve seen birds, owls, hawks, coyotes, everything.
The color, I upgraded it myself. I just kind of wanted there to be a little bit of color and a little bit of fun. The gym, the studio, I just wanted to make sure that we also have spaces where, whether we’re streaming or we’re podcasting or we invite people over or we do studio stuff, it just fits the vibe.
It’s also nice as a person that’s neurodivergent. I’m very ADHD. I don’t want every space to look exactly the same because then I’ll get bored. I like to make myself feel like I’m always in a new place and I’m always working somewhere cool. I think we’ve done a good job at making spaces for ourselves to be very creative, but I’m very happy that there’s still room for improvement and there’s still room for expansion.
That’s ultimately where I’m going with it, whether I eventually share the space with more artists, or I invite people over and we do things in more collaborative ways. I would love for one day this place to have created something that really sparks some change.
My [most recent] project is called “Before I Crash Out,” so we were able to really make a space where I crash out and I get to let out a lot of the emotions that I think when we’re very frustrated in what’s going on right now, we get to just let it out in a safe place.
We made a rage room for me, and I’ve broken things and destroyed things. We’ve got a car, and we were able to make a rage room-type situation with it and just destroy things and film the content.
When we were children, we wanted to make a mess in our house and play with things and paint things, and at this point, that’s what I’ve done here. I have sumo suits, I have go-karts, I have obstacle courses. I have Wipeout, you know, the big four balls with the wipeout. I have trampolines. I have a basketball court.
Like, I just wanted to live the real-life movie of “Blank Check.” That’s all I wanted and that’s what I’m living and that’s what I’m sharing. And I can’t wait to share it with more artists. My son enjoys it, obviously.
I want to show the fans you could do it, man. Don’t let your inner child die. Don’t let people make you believe that just because you grew up, you have to be this stuffy, stuck-up, angry person. You can make your dreams come true of making a mess in your own house and you’ll clean it up later. Just have fun.
I love to be here, and I love to be at home. Even though it’s a big space, it’s cozy.
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